Jesús grew up surrounded by the vibrant markets and rich culinary traditions of Spain. With years of experience in sales and a vision to create something meaningful, he dreamed of bringing the best of Spanish gourmet to a new and exciting market. Cristina, with her eye for detail and natural organization skills, joined forces with Jesús, blending heart and strategy into the company.
Together, we started Novalux with a clear mission: to offer premium Spanish products that are not only delicious but also rooted in tradition and sustainability. For us, food is much more than just taste—it’s culture, family, memories, and care. Each olive oil, each jar of anchovies, every truffle we select tells a story of craftsmanship and respect for nature.
Relocating to Dubai was a big step, but we saw a unique opportunity here: a place full of diversity and openness, where people appreciate quality and authenticity. We wanted to create a bridge between our Spanish roots and this vibrant market, helping people discover and enjoy genuine gourmet experiences.
We carefully select every supplier and product, ensuring that what reaches your table is fresh, natural, and crafted with love. Our commitment to sustainability means we prioritize products without additives, supporting responsible producers who care about the environment as much as we do.
Today, Novalux serves not only passionate food lovers but also some of the finest hotels, restaurants, and exclusive events in the region. We pride ourselves on personalized service, flexibility, and building lasting relationships with our clients.
Our journey is just beginning — and we’d love for you to be part of it.
Looking ahead, our goal is to grow throughout the Emirates and the wider Middle East, using smart technology to improve our logistics and offer you even better service. But no matter how much we grow, we will always stay true to our roots: honesty, quality, and passion.
From our family to yours, thank you for trusting Novalux. We’re excited to share this delicious journey with you.
